Grant Cardone is one of the most recognized names in the world of real estate, sales training, and motivational speaking. Known for his larger-than-life personality and relentless hustle, Cardone has transformed from being in debt at a young age to amassing an impressive net worth of over $600 million (and growing). In this article, we’ll break down Grant Cardone net Worth, how he built his Empire, his real estate ventures, and key lessons you can learn from his journey. Whether you’re an aspiring entrepreneur or simply curious about how one of the top business moguls operates, this deep dive will give you the insights you need.
Quick Bio: Grant Cardone
| Category | Details |
|---|---|
| Full Name | Grant Cardone |
| Date of Birth | March 21, 1958 |
| Age | 67 (as of 2025) |
| Birthplace | Lake Charles, Louisiana, USA |
| Occupation | Real Estate Investor, Author, Motivational Speaker, Sales Trainer |
| Net Worth | $600+ Million (estimated) |
| Education | McNeese State University (Bachelor’s in Accounting) |
| Notable Companies | Cardone Capital, Cardone University |
| Major Books | The 10X Rule, Sell or Be Sold, Be Obsessed or Be Average |
| Spouse | Elena Lyons |
| Children | 2 Daughters (Scarlett & Sabrina) |
| Famous Events | 10X Growth Conference, Cardone Capital Real Estate Syndication |
Who Is Grant Cardone?
Grant Cardone is a self-made entrepreneur who rose to fame by teaching others how to master sales, mindset, and wealth creation. Starting with nothing but determination, he built a career as a best-selling author, a world-renowned sales trainer, and later, a real estate mogul with a portfolio worth billions.
He’s known for his “10X Rule” philosophy — the idea that success requires 10 times more effort, action, and ambition than you think. This mindset has helped him build a powerful personal brand and a loyal following across social media platforms, where he shares motivational content, business advice, and real estate tips.
Grant Cardone Net Worth in 2025
As of 2025, Grant Cardone net Worth is estimated to be over $600 million. While his income streams are diverse, the bulk of his wealth comes from Cardone Capital, his real estate investment firm, which manages over $4 billion in assets.
Here’s a breakdown of his primary income sources:
- Real Estate Investments – Ownership of 12,000+ multifamily units across the U.S.
- Sales Training Programs – Cardone University and online sales courses.
- Books & Content – Best-selling books and speaking engagements.
- Events – 10X Growth Conference (one of the largest business conferences in the world).
- Social Media & Personal Brand – Sponsored deals, partnerships, and content monetization.
How Did Grant Carworth Build His Fortune?
1. Early Career in Sales
Cardone started in the auto sales industry, where he quickly became a top performer. His expertise in sales laid the foundation for his first training programs and consulting gigs.
2. The 10X Rule & Books
His book The 10X Rule became a game-changer, teaching readers to aim 10 times higher and work 10 times harder. The book’s success boosted his reputation as a thought leader in entrepreneurship and success.
3. Cardone Capital
Launched in 2016, Cardone Capital allows everyday investors to invest in multifamily properties. Today, it manages a portfolio exceeding $4 billion, generating recurring rental income.
4. 10X Growth Conference
His annual 10X Growth Conference attracts thousands of entrepreneurs and celebrities. This event not only generates millions but also strengthens his brand.
Real Estate Portfolio
Grant Cardone’s real estate empire is one of the most significant contributors to his net Worth. With over $4 billion in real estate assets, he owns properties across states like Florida, Texas, and Arizona. His focus on multifamily apartment complexes ensures stable cash flow and long-term appreciation.
Example: One of his notable deals includes the $93 million acquisition of a 456-unit apartment community in Aventura, Florida.
Lessons from Grant Cardone’s Success
1. Adopt a 10X Mindset
Cardone teaches that you must aim bigger and take massive action to stand out. Incremental goals won’t get you extraordinary results.
2. Invest in Assets, Not Liabilities
He emphasises investing in income-producing assets like real estate rather than non-income-producing items.
3. Master Sales Skills
Sales are the lifeblood of any business. Cardone often says, “You’re either selling or being sold.”
4. Create Multiple Income Streams
From books and events to real estate and online courses, Cardone’s wealth-building strategy involves diversification.
Case Study: Cardone Capital’s Success
When Cardone Capital launched, it aimed to give small investors access to premium real estate opportunities typically reserved for large institutions. Today, thousands of investors benefit from Cardone Capital’s projects, showing the power of creating scalable business models.
Grant Cardone’s Books and Content
Some of his best-selling books include:
- The 10X Rule – A motivational guide to achieving massive success.
- Sell or Be Sold – A must-read for anyone in sales.
- Be Obsessed or Be Average – Encourages readers to pursue their passions relentlessly.
He also runs Cardone University, an online platform for sales and business training, with over 50 million lessons completed.
Lifestyle and Philanthropy
Grant Cardone enjoys a luxurious lifestyle, with private jets, exotic cars, and multiple properties. Yet, he’s also a philanthropist, supporting organizations like The Grant Cardone Foundation, which provides mentorship and resources for underprivileged youth.
Conclusion
Grant Cardone’s journey from a struggling salesperson to a multimillionaire real estate mogul is proof that relentless ambition, wise investments, and the right mindset can create extraordinary success. His net Worth of $600+ million isn’t just about money—it’s a testament to his unwavering belief in the power of action, focus, and 10X thinking.
If you want to follow in his footsteps, start by mastering your craft, investing wisely, and pushing yourself beyond your comfort zone. As Cardone often says, “Success is your duty, obligation, and responsibility.”
FAQs
1. What is Grant Cardone’s current net Worth?
As of 2025, Grant Cardone net Worth is estimated at over $600 million, primarily from real estate investments and business ventures.
2. How much does Cardone Capital manage?
Cardone Capital manages over $4 billion in real estate assets, mostly multifamily apartment complexes.
3. What is the 10X Rule?
The 10X Rule is Grant’s philosophy of taking 10 times more action and setting goals 10 times higher than you initially think necessary.
4. Does Grant Cardone own a private jet?
Yes, Grant owns a Gulfstream G550 private jet, which he often features on his social media.
5. How did Grant Cardone get rich?
Through real estate investments, sales training, motivational speaking, and building multiple income streams.
Also, Read: Jamie Hartwright.
